The biggest challenges for a web design company and how to tackle them

When customers are thinking of redesigning their website, many people visit the website or convert from mobiles. They compare a lot of things. But the biggest thing is how your portfolio affects customers so that it is ready to work with you. There are many things about a web design company that we will tell you about.

When was the last time you created the perfect UI/UX design for an enterprise application? For most of us, the answer is "never". There is always something that we like to go back and fix after designing enterprise applications, if only we have time.

The ability of your team to deliver great UX design is critical to the application and its users. The best way to do this is to understand the biggest challenges and identify how you can fix them.

Here are few challenges that help you get started:

Giving Users What They Need

When you design an enterprise application, it is much easier to focus on aesthetics and attractive features rather than intuitive, user-friendly UX. But when it is important to feel good it should not be the core focus.

You want users to enjoy the app and its aesthetics. It is important for us to remember that functionality is paramount. Users can spend hours each week interacting on the app, be it CRM, billing system or something else.

Talk to existing or prospective users about what they want to see in the final product. Early design of enterprise applications is a good idea. They provide clear clues to assist you with effective enterprise information architecture. They help identify whatever they want. But they can also suggest features that look attractive and still go unscathed.

So, how do you fix it? Analyze user behaviour to determine which tasks prove most beneficial or necessary during hands-on tests.

• Firstly, invite users to try the application and provide them with a list of tasks to complete. What features do they use? What functions do they miss when searching for solutions?
• Test the app with users from different departments or backgrounds. To see that it is user friendly! Do they find navigation easy within seconds? Can they understand how to detect certain features?
• Ask how the design of an enterprise application affects the user experience. Are the colors in the enterprise dashboard design too dark that make their eyes stretch? Does the layout and button placement allow for smooth display and fluid navigation? Try to find a way to catch the app's presentation without distracting.

Putting Pride Before Good UX

A strong skill for UX designers is "Feedback Wrangler". This is true: It is necessary to embrace user feedback when trying to design high-quality SaaS applications. But it is not always so easy.

The best designed SaaS products are built on an in-depth understanding of user goals, pain points, and expectations. That means conducting extensive testing and inviting users to address issues that may be causing the problem. But building enterprise applications is hard work. Telling someone that it's not right is incredibly difficult.

How can you fix this?

• Acknowledge that building the best enterprise application with strongest UX enabled by you is a continuous effort. Right from the beginning, tell yourself that you haven't done it right the first time!
• Encourage collaboration and transparent communication in your team. Ensure that no one feels too scared or ashamed before posing user problems. This will save everyone's time and may reduce frustration.
• Try a lean approach to UX design, which incorporates real-time feedback. More adaptive to the necessary changes than traditional design processes.

Remember: If a user struggles with one aspect of your application, it creates a valuable opportunity to improve. This means that you will make a big impact on the market.

Giving Users Too Much Choice

Good UX for enterprise apps equip users with everything they need to accomplish their respective goals. You create only the most practical, necessary tasks and take user feedback on the board. Without doing any of these, you run the risk of creating a product that contains more elements than it needs. This can damage UX.

How to fix:

• Validate all the additions you have made to the enterprise application. Analyze user behaviour to see if new features and options are actually used.
• Identify why none of the unused elements are necessary and try to determine if they can be rotated to offer more value to the user.
• Remove aspects of the application that do not fit into the user experience and ensure that their extraction does not affect product performance elsewhere.

The Few Web Design Turn-offs To Avoid

Today's Internet is a highly competitive place. Most individuals and businesses are spending their time & money on digital marketing/SEO to outrank their competitors and sit on top of Google. Users are finding it harder than ever to visit another website.

Let's take a look at some of the most common culprits, leaving users in despair:

The Site is Too Slow

We all are spoiled by the speed and accountability of our hyper-connected world. So when we click on a search result and sit on a blank loading page for three seconds or more, it starts to get longer. In such a situation, the user fastrait and tries somewhere.

Google has stated that according to their research, more than half (53%) of mobile users leave a site that takes more than three seconds to load. After six seconds, it is guaranteed that they will look elsewhere. Functional requirements of most websites are not very complicated. There is no excuse to take more than a few seconds to load on an existing e-commerce store or blog site.

Too Much Popup Clutter

We all have the experience of clicking a link in our Google search results and taking it to that page. Within two seconds, a massive screen-filling popup will appear. The use of popups remains a divisive theme. Some designers and advertisers cited significantly improved conversion rates thanks to their use. While it is removed due to some users' problems. However, we all agree that popups are often badly done. They may have uses, but are often more likely to bounce because of the simultaneous delivery and not respecting the user's desire to see content relevant to their interests.

There are certainly ways to present them that are more disruptive than others. Web designers sometimes forget that these messages can add another layer of visual clutter to a significant percentage of their audience.

Mobile-Unfriendliness

Many web designers still consider the mobile version of a website to be much later. It is still not uncommon to find a mobile site where items are misused, overlapping, formatted weird or subject to some other oversight from the designer.

It is worth remembering that caters for mobile users is not a "service of the niche". This is now the most important part of the job. Statista reported that 52.2% of all Internet traffic occurred on mobile phones in 2018, proving that desktop browsing is actually now a less-used method of web detection.

With Google's algorithm changes to prioritize mobile-first indexing, there is no reason to neglect the mobile experience of your website anymore. A low-quality mobile site can affect your SEO performance as well as your users' experiences, so it is important to get it right.

Too Much Animation

The animation looks great. Some nice smooth changes, variations, appearances, and well-positioned animation can breathe significant life into an otherwise stable and sterile layout.

However, the animation is a spice that is used sparingly. If overdone, it can be distracting. Ideally it should support and draw attention to the main content and call-to-action buttons. The user should not be overwhelmed with things that popup. Animated introductory screens are also very attention-grabbing when users first visit your site. But every time they want to come back to the homepage, they don't have to sit through the same animation. In general, the function of website elements should not be determined by their aesthetic presentation. Due to an animation users do not need to wait for an element to appear or be interactive. Because this is not a great strategy, and because of this, users may get annoyed at what they are trying to do.

A related note is that some animations can cause accessibility problems. Using too many moving parts or materials that shine can cause problems for some users, making it very difficult for them to focus on the content.

Autoplay Media

Any discussion of disturbing web design faux pas would not be complete without mentioning autoplay media. This is a ban of web users for the early days of the Internet.

There are ways to do this smoothly, but it is often misused. Where autoplay MIDI music and flash sites with audio were in the early 1990s and early 2000s, today's world of pox autoplay video. Many sites today feature a video next to the body text of an article or blog post. Often It is completely irrelevant to the content of the page, and it reappears if you turn it off before navigating to another page.

Even worse, many sites offer these videos with automated advertisements. These videos themselves are usually advertisements in one form or another that is similar to asking visitors to sit through the advertisement.

One small mercy, at least, is that modern browsers such as Chrome have been moving towards only allowing autoplay on videos which are either silent or muted, significantly curbing the frequency of the extremely annoying user experience of having unsolicited audio played at you.

Modern browsers such as Chrome are moving towards allowing autoplay only on videos that are either silent or mute. These greatly control the frequency of highly annoying user experience of unwanted audio.

Wrapping Up

All of the problems discussed in this article are poor UX design issues. Each element of the site must be evaluated for its effect on the function of the page. It helps the user find or discover what they are looking for? Does it increase the actual content of the page? Does the user have to shorten or lengthen that process to complete the transaction?

Attracting users to your website is often not a feat. It makes sense to reward those who come by anticipating their needs and devote both their time and attention with their respect. In this way, well-treated users can become loyal repeat visitors.

Quality is the power to assist users in a wealth of tasks, both in function and performance. Follow these suggestions and take action to provide a higher standard of UX design in enterprise applications.