Ecommerce Development Is Crucial To Your Business. Learn Why!

E commerce stands for "electronic commerce". It involves any business or commercial transactions electronically. E Commerce is known as the process of buying and selling physical or electronic goods online. For example, online retail shopping, auction sites like Amazon, merchandise & services between corporations, and online banking.

E-commerce has become more popular than ever. Mobile devices have contributed a lot to the rise of eCommerce. It is estimated that mobile devices will account for 70% of all eCommerce traffic by the end of this year. Social media sites have also played an important role in gaining e commerce popularity. As social media sites merge with eCommerce platforms, most people will start incorporating eCommerce into their daily shopping habits.

Types of Ecommerce

There are three classifications of e-commerce. The classification depends on who is selling whom.

Business to Business (B2B)

In this, goods and services are sold directly from one company to another.

Business to Consumer (B2C)

A business sells to a customer. It is one of the most common types of e-commerce.

Consumer to Consumer (C2C)

In this, consumers sell directly to the consumer through the online marketplace. Amazon, Walmart and eBay are all examples of C2C e commerce.

Although online shopping is the most evident form of e-commerce, online banking is also technically considered e-commerce.

Benefits of Ecommerce

Ecommerce can reduce costs by limiting own spending and running physical stores. It is faster and more convenient than traditional business transactions. It can reach consumers in areas where geographic constraints may have prevented the expansion of physical retail locations.

Investing in eCommerce can also increase revenue. This allows businesses to reach more customers than physical locations alone. It also has great potential to influence in-store shopping more. Selling goods and services on the Internet benefits both the seller and the buyer immensely. Essentially, eCommerce lets you compare prices with the entire world, rather than just your geographic region, allowing you to choose the best brand according to your budget.

Benefits to the buyer:

• Convenience
• Fast and easy transaction
• Informed purchase decision
• Easier price and product comparison
• Better delivery process
• Targeted communication

Benefits to the seller:

• Lower overhead costs due to elimination of brick and mortar locations
• Ability to sell goods around-the-clock (versus traditional store hours)
• Ability to reach customers beyond geographical location
• More control over the sales process and tracking, especially if there is a portal that handles point-of-sale (POS)
• Greater visibility for potential customers through SEO
• More control over personnel costs and inventory management

Best Things for Ecommerce Websites

When you are going to create an inbound e-commerce website, there are a few things to keep in mind that will help you to get results with your time and effort.

1. Select and customise a mobile-friendly theme

Analytic data shows that more than half of web traffic now comes from mobile devices such as smartphones and tablets. Therefore you need to use a mobile friendly theme when creating an e-commerce website. On e-commerce platforms, you can choose free or premium themes and find the best option according to your needs. From there, you can also customize the templated website theme. By adding your color scheme and branding elements, you can make your eCommerce website 100% custom-made.

2. Optimize for the web

Web optimization involves a variety of strategies that help convert more site visitors into customers.

Write enticing product descriptions :

Use persuasive copy writing triggers to sell your product description. This means that tapping into psychological strategy, fear of missing out, reciprocity, exclusivity, and more all encourage site visitors to buy.

Add beautiful product images:

When it comes to marketing, visuals are extremely important. With static product images, add context by incorporating model images using products and videos that give customers a 360-degree view.

3. Create a stellar customer experience

Research shows that customer experience will overtake price and product as the primary brand gap by 2020. This means it’s important to focus on creating an impressive customer experience across all of your brand's various touch-points.

A few ideas to get you started

Add a FAQ page:

Answering frequently asked questions on your e-commerce website helps potential customers quickly and easily find the information they need to buy.

Reduce image sizes for quick load times:

Survey data shows that more than half of website visitors expect a page to load in less than two seconds. In more than three seconds, they leave the page and move to another page. The images on your site should be reduced in size, allowing your site to load quickly.

Leverage user-generated content:

The inclusion of user-generated content on your eCommerce site means adding elements of social proof. These can improve the overall purchasing experience for customers.

How to Choose the Best Ecommerce Software

When searching for the best eCommerce platform and software to meet your requirements, there are several factors to consider.

Themes and customization abilities: 

You need to be able to customize ready-made themes that allow you to add and personalise company branding.

Domain name customization: 

Make sure you can get a custom domain name and URL.

Expert, 24/7 support: 

Take time to learn more about the platform's service. If there is an emergency crop on the road, you want to make sure that you have fast, reliable support at a moment's notice.

Flexible payment options: 

Today, customers have many options to pay, from credit cards to digital wallets and beyond. Look out for an e-commerce software solution that is flexible enough to support many different secure payment options.

Multiple language abilities: 

Your customers can come from all over the world, so you need to be able to speak their language. You can use a tool that supports many different languages.