The effective and simple SEO tweaks brands should make this year

Search Engine Optimization is a strategic process, but every SEO change you make does not need to be a difficult overhaul. Installing small but important fixes and tweaks can have a significant impact on your ranking.

This is a fast-paced and dynamic field. It can also be frustrating at times, especially if you are relying on outdated tips that no longer work. That’s why it is important for you to be well aware.

SEO is not only being found on search engines and driving traffic to your website. It provides a great experience and generates leads & revenue.

Here are a few simple changes that we recommend to do during the year.

Optimize Your Titles & Headings

Make sure your targeted keywords are mentioned in your page title tag. If you are already doing this, then update whatever old page titles were created before including keywords in your title.

If your H1 tags are different from your titles, ensure that they refer to your target keywords, if there are slight variations on them. Include secondary keyword targets in your H2 and H3 subheadings.

Use a Mobile-Friendly Theme

This is old news, but if your site is not mobile friendly in 2019 too, then it needs to be changed immediately. If you are using CMS, update to a mobile-friendly theme otherwise, let your developer to update your site so that it can use responsive design.

Re-purpose Your Content By Creating a Hub page

Create a hub page for each top-level keyword that your site is targeting by reproducing the information you've gathered in all of your smaller, more targeted blog posts. Compile all the information in your long-tailed blog post into a list of summaries that address the entire concept overall.

Implement a Keyword-Oriented Hierarchical Taxonomy

Update your new hub pages with links to deep dives on pages that cover long-tail keywords. Your hub page can act as a series of summaries of smaller, more targeted blog posts. It can link them to sub pages for more in-depth information.

Each subpage can then act as a hub page that targets more darker pages and longer-tail keywords. Each sub page should link back to its hub page. This can be easily accomplished by updating your existing content and navigation.

Enhance Site Credibility

Trust is an important component of long-term success, so take steps like these to increase your credibility:

• Make design a top priority
• Provide your contact information easily
• Leverage social evidence
• Publish the terms of privacy and usage policies
• Use trust seal, symbol and badge
• Avoid intrusive advertisements
• Do not use common stock photos
• Proofread
• Humanize your brand
• Show your site security

Identify Low-Hanging Fruit Keywords

Using SEMrush or other similar tools, identify keywords that you are already ranking well, such as on another page of Google, without explicit targeting.

Update your pages to clearly target these keywords. Convert into "hub pages" for those keywords, and write subpages that go more in-depth on the topic.

Use Related Content Plugin

A related content plugin will add new links at the bottom of your blog post so that relevant pages can easily be found elsewhere on your site.

This reduces the possibility of users returning to search results and staying on your site instead. It can improve rankings, increase conversions and user loyalty.

Interlink Your Pages

Your pages must be updated to interlink naturally to each other. Ideally, every page on your site should receive a relevant link from within the content of another page. Such a link will prove useful to the user.

Add Links to Trusted Sites

Links to trusted sites can improve your ranking in search results. An easy way to boost rankings is by updating your posts to include links to trusted sites. It will also encourage you to include more specific examples and references in your content.

Run Regular SEO Audits

Regular technical SEO audits ensure that your site always makes sense for search engines and does not contain any errors that may harm your ranking.

Include an XML Sitemap

Your CMS should automatically generate an XML sitemap for your site, and if it does not, then you need to switch to a new CMS. Ensure to submit your sitemap to Google.

Fix Your Broken Links

Use a crawler to identify any link to 404 pages on your site. Set redirection to your site so that any link to these pages refers users and search engine crawlers to a relevant page.

Each SEO strategy can benefit from low-effort, high-impact fixes. Use these tweaks to promote your site against competition in search results.