Why Mobile App Development for a Website Make Sense

In today's era, mobile phones are full of applications. On average, each smartphone user uses 20–25 apps per month. The app category varies from entertainment to shopping, travel to cooking, learning to social media and more.

Sixty percent of digital media usage comes from mobile apps. According to Statista, 205 billion apps were downloaded in 2018, which is fifteen percent higher than in 2017. This trend is expected to increase to twenty-five percent by 2022.

Reasons Behind Growing Popularity of Mobile App Development

The number of uses of apps by users is increasing. Businesses are also increasing the number of developing mobile apps. In fact, you have many apps to manage on your smartphone. But why are businesses launching apps? Why are users downloading, installing and using applications? What is the actual reason behind all this popularity? Here we explain the reasons for the popularity of mobile application development:

Makes Life Easier

There are apps for booking tickets, financial transactions, obtaining information, connecting with friends as well as strangers, educating the child and operating basic electronic gadgets at home. All these things have become easy for smartphone users. With the latest technology in mobile app development, the Internet of Things has given users a simpler way of doing things. If a user wants daily weather updates, they will not have to search online. He can get the weather information of his location through the app. One can get medical related facilities. If a user wants to travel to a certain place and does not want to get stuck in traffic, they can check the traffic using the app.

Apps Are Fun

The definition of socialization has changed in the last few decades. Now people do not communicate with each other if they are waiting on trains, flights, interviews or any other place. They engage on their smartphones. They are checking social media updates, playing games, chatting or getting information. People consider social media and gaming apps as an essential part of their lives. People have become accustomed to these mobile applications and are enjoying them. Businesses are also using this opportunity to connect with their potential customers. Users also do not like to see an advertisement for a simple credit, key, energy or any other benefits. Mobile applications, in general, provide support, comfort and entertainment to users.

People are Spending Time on Smartphones

The average user checks their mobile phone every 15 minutes. It is a continuous activity. People do not look at their phones to call someone repeatedly. However, they check their smartphones to read notifications, check updates, and play games. This is one of the reasons why businesses are launching applications.

Why Do Businesses Need Mobile Apps?

Nowadays, every industry is using mobile apps from food delivery to healthcare, banks to e-commerce, sports channels to the news industries. Mobile apps have proved their value and competence in almost all areas. Here we explain how a mobile application can also help your business.

Communication and Engagement

In this fast-running world, people move easily from one trend to another. Including them in your brand is a big challenge. Customer acquisition is one task and retention is another. Apps can help you stay in touch with your existing customers and connect with them regularly. Push notification is an example of such a marketing strategy. If your business app is on a user's phone, it's easy for you to get their attention and communicate with them often.

Smarter Marketing and Branding

Launching an app is one way to keep in touch with your customers. When a business launches an app or adds some new features to it, it gives them a chance to do a marketing campaign. A campaign informs customers about the benefits of using their business app. This enables them to have a successful press release and social media campaign.

If a consumer has your business app, they can see your logo every time they check their phone screen. It acts as a brand reminder and can leave a lasting impression on your customers' memories. Brand recall is considered a valuable asset in any industry. You can also send them notifications and messages to get in touch with them.

Lead Generation and Higher Conversion

Ordering products and services from home is easy. Customers can save time, traffic and effort. Most business apps provide financial payment via phone. With the data provided by consumers, you can easily send them relevant deals and information. This can connect you more to the user thus making them more likely to generate potential leads in your business.

When businesses use data purchased through apps, it becomes easier for them to target high-intent customers with the right product or deal. This makes it easy for the sales team to convert from potential customers to existing consumers.

Gain Data and Insight

When users download any business app on their phone, the company acquires a special place in their smartphone. It gives access to data and allows the company to obtain useful information. This is one of the most important aspects of having a business app. Information about a consumer can help increase the effectiveness of any marketing or sales strategy. Decision-making apps can better organize, adjust, or execute their strategies and efforts by analyzing the information provided by users.

Efficient marketing, more leads, higher sales and proficient decision making are some of the reasons organizations are developing, launching and maintaining apps.