Fashion E-commerce Development! How Is It Different From Others?

Fashion E-Commerce Websites Are a Class of Their Own

Fashion e-commerce development is a competitive online business. Standing out means what your customers want and it uses several tools of the trade, both fashion and online commerce business.

We have developed every single detail for many e-commerce stores, so we know how they differ from other consumer retail such as features:

• Stylish and blind images
• Immersive and interactive experience
• Attentive service facilities

Presentation is Everything

Fashion shoppers look for ideas that can make them feel better. This requires that all photographs and images be flattering, clear and informative. Especially when selling fashion online, there should be many pictures of each item from all angles. In addition, a zoom feature should also be included on the page for clear viewing. It is a good idea to have just one picture on the main catalog of the online store. But after selecting a product, the prospective customer should be able to see some more pictures.

We know what Fashion Shoppers want and expect:

• To look better
• To look unique
• To be admired

How is Fashion Ecommerce Different from Any Other Online Commerce?

Fashion shoppers hope to be seduced by the beauty of your website and collection. This is why retailers excite emotions with stunning high-quality and high-resolution visuals. Design, usability, content, and customization all require significant attention to provide a rich, immersive and intuitive online experience for your store.

The importance of product photography in eCommerce

The product images are the most important content in your eCommerce website. Great images can increase your sales. Do not underestimate the importance of product photography as it can be one of the most powerful tools in selling your goods. Humans are visual beings, processing information based on what we see. Studies show that 80% of people remember what they see and 20% of what they read.

Which Devices Will Customers Use?

Mobile users are growing. In 2019, smartphones and tablets all accounted for a large proportion of online retail sales. The future will be even more mobile and multi-device. To cater to mobile users, browse on a mobile phone or tablet to make your store pages narrower, longer and easier.

What is the specific conversion rate in e-commerce and how do fashion stores improve it?

The conversion rates in fashion from 1.85% 2.4% and varies depending on product complexity, selling price, ease of checkout, market changes, etc. Improving conversion rates is a long-term process and a constant challenge, where it makes sense to buy travel and it is important to monitor profitability in detail. The first step is to experiment with offering free delivery and free returns, as well as prominently promoting it on the site.

How Can Brands Convince Shoppers to Buy?

As competition increases and quality becomes ubiquitous, customer expectations increase. Shopkeepers expect to be mesmerized - but they do at once see that checkout should be fast and easy. The characteristics of a fashion store should be:

• Well-defined and broad product categories that allow visual product search
• Complex product descriptions on clothing, treatments, fit and accessories
• Many fast-changing SKUs with high-resolution product images
• Store Experience Optimization
• Unique and frequently changing marketing message
• Similar Product Suggestion
• Secure Payment Assurance
• Uncluttered checkout

How to achieve customer loyalty and increase repeat purchases?

Customers you already have and referred customers are your most valuable assets. Consider rewarding increases in frequency of purchases and lower customer acquisition costs by introducing a customer loyalty rewards program.